Niraj Patil

Indiegogo
Visual Language

One of my last projects at Indiegogo was laying down a new visual language for designers and developers to use when maintaining and improving the platform. Part manifesto, part guide, this new foundation reduced 34 different type styles to 11, moved away from a clowny typeface, set new guidelines for form design, and expanded the color palette to create a broader voice for our audience and ourselves.